Cookies
Cookie Policy
Last updated: 19 October 2026
1. Introduction
This Cookie Policy explains how KEY METRIX LTD, trading as Key Metrix, uses cookies and similar technologies on its website.
It explains what these technologies are, why we use them and how you can manage your preferences.
This policy should be read alongside our Privacy Policy.
2. What are cookies?
Cookies are small text files that websites may store on your computer, mobile phone or other device.
They can help websites operate correctly, remember preferences, maintain security and understand how visitors use their pages.
Similar technologies, including local storage, tracking pixels and scripts, may perform comparable functions.
This policy covers these technologies where relevant.
3. How we use cookies
Depending on the website's configuration, we may use the following categories of technologies.
3.1 Strictly necessary technologies
These technologies are needed to provide a service you have requested or to support essential website functionality.
They may support website security, network management and the storage of your cookie consent preferences.
Technologies that satisfy the applicable legal exemption may be used without consent. We will not classify a technology as strictly necessary merely because it is convenient for us.
3.2 Analytics technologies
We intend to use Google Analytics to understand how visitors use our website and to improve our content and performance.
Depending on its configuration, Google Analytics may use cookies or similar technologies to distinguish visits, measure interactions and collect information about website usage.
Analytics technologies are not automatically exempt from consent requirements.
Where consent is required, we will not activate these technologies until you have provided valid consent.
3.3 Functional technologies
If we introduce features that remember your preferences or provide enhanced functionality, they may use cookies or similar technologies.
Where consent is legally required, we will obtain consent before activating them.
3.4 Appointment booking and embedded services
If we embed Calendly or another third-party appointment-booking service, that service may use cookies or similar technologies.
The technologies used will depend on the provider, its configuration and whether the booking interface is embedded in our website or opened on the provider's own website.
Where these technologies require consent, we will implement appropriate controls.
Other embedded content or third-party services may also introduce their own technologies.
4. Google Analytics
Google Analytics is intended to help us understand:
Which pages visitors view.
How visitors navigate the website.
How visitors interact with website content.
General website performance.
Browser, device and traffic-source information.
The information collected depends on our Google Analytics configuration and the features enabled.
We will configure analytics in accordance with applicable law and our stated purposes.
Where consent is required, Google Analytics cookies and other relevant technologies will remain disabled until consent is obtained.
For information about Google's privacy practices, see:
https://policies.google.com/privacy
5. Which specific cookies do we use?
The exact cookies and similar technologies depend on the services installed and how they are configured.
Our website administrator will maintain a current inventory of technologies used on the live website.
The inventory should identify:
Name of the cookie or technology.
Provider.
Purpose.
Category.
Duration.
Whether it is first-party or third-party.
Applicable consent requirements.
The final published inventory must reflect the actual technologies detected on the live website.
We will review the inventory when website functionality or third-party integrations change.
6. Managing your consent
Where our website uses technologies requiring consent, we will provide an appropriate consent mechanism.
The mechanism should allow you to make an informed choice about the relevant categories of technologies.
Where consent is required, non-essential technologies will not be activated before valid consent is obtained.
You should be able to reject non-essential technologies without being forced to accept them as a condition of using the website, where consent is required.
You can change or withdraw your consent through the website's cookie settings facility, where available.
Withdrawing consent does not make earlier processing unlawful, but it affects future use of the relevant technologies.
7. Managing cookies through your browser
Most web browsers allow you to view, block or delete cookies through their settings.
You may be able to configure your browser to block certain cookies or notify you when cookies are stored.
Blocking strictly necessary technologies may affect website functionality.
Browser settings do not necessarily replace a consent mechanism where consent is legally required.
8. Third-party services
We may use third-party providers to support website hosting, analytics, appointment booking and other functionality.
These providers may process information according to their own policies and contractual arrangements.
Where third-party technologies require consent, we will take reasonable steps to ensure they are not activated prematurely.
Once you access a third-party website, its own privacy and cookie policies may apply.
9. Personal information
Some cookies and similar technologies may collect information that qualifies as personal data.
Where this occurs, the associated processing is also subject to applicable data protection law and our Privacy Policy.
We will take appropriate steps to ensure that personal information is handled lawfully and transparently.
10. Changes to this policy
We may update this Cookie Policy when we change our website, introduce new technologies or need to reflect changes in applicable law.
The latest version will be published on this page with its updated revision date.
11. Contact us
KEY METRIX LTD
Company number: 17137337
Trading as: Key Metrix
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Email: info@key-metrix.com