Privacy
Privacy Policy
Last updated: 19 October 2026
1. Introduction
KEY METRIX LTD, trading as Key Metrix, respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, submit an enquiry, book a meeting or engage with our business.
We aim to process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018, as amended.
2. Who we are
The organisation responsible for personal information processed in connection with this website is:
Legal entity: KEY METRIX LTD
Company number: 17137337
Trading name: Key Metrix
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Contact email: info@key-metrix.com
For enquiries about this policy or your personal information, please use the contact details above.
Where we process personal information on behalf of a client as part of a consultancy engagement, our responsibilities may differ depending on whether we act as a data controller or data processor. Those arrangements will be addressed separately where appropriate.
3. Personal information we collect
3.1 Information you provide
When you contact us or request information about our services, we may collect:
Name.
Business email address.
Telephone number, if provided.
Company name.
Job title.
Information about your business and requirements.
The contents of messages and correspondence.
Information you provide when arranging an appointment.
We ask that you do not submit unnecessary confidential financial information or sensitive personal information through general website forms.
3.2 Contact forms
If you submit a contact form, we use the information you provide to respond to your enquiry, assess your requirements and communicate with you about our services.
The information may be transmitted through the website platform or a third-party form or email service, depending on our configuration.
We will use appropriate service providers and safeguards for this processing.
3.3 Appointment booking
We may use Calendly or another appointment-booking service to allow visitors to schedule introductory meetings.
Depending on the provider and booking configuration, the information collected may include your name, email address, selected appointment time, time zone and information you voluntarily provide in booking questions.
The booking provider may also process technical information needed to operate its service.
The provider's own privacy policy applies to its independent processing of personal information. We will provide appropriate information about the provider and its role when the booking service is selected.
3.4 Information collected automatically
When you visit our website, we or our service providers may collect technical information, depending on your settings and the website configuration.
This may include:
IP address.
Browser type and version.
Device and operating system information.
Pages viewed and interactions.
Referring website or traffic source.
Date, time and duration of visits.
Technical information used to maintain security and diagnose errors.
Some of this information may qualify as personal data.
3.5 Information from other sources
We may obtain relevant business contact information from publicly available business sources, professional networking platforms, referrals and other legitimate sources.
Where we obtain personal information indirectly, we will provide any information required by applicable law.
4. How we use personal information
Responding to enquiries
We use your information to answer questions, discuss your requirements and provide information about our services.
Lawful basis: Taking steps at your request before entering into a contract, where applicable, or our legitimate interests in responding to relevant business enquiries.
Managing appointments
We use relevant information to schedule meetings, send confirmations and manage appointment changes.
Lawful basis: Taking steps at your request before entering into a contract or our legitimate interests in managing business appointments, as appropriate.
Providing consultancy services
If you become a client, we process relevant contact, contractual and project information to provide the services agreed with you.
Lawful basis: Performance of a contract or taking steps at your request before entering into a contract.
Managing our business
We may process information for invoicing, accounting, record keeping, legal compliance and the management of our business relationships.
Lawful basis: Compliance with legal obligations, performance of a contract or legitimate interests, depending on the activity.
Operating and protecting our website
We may use technical information to maintain website functionality, prevent abuse, investigate security incidents and troubleshoot technical problems.
Lawful basis: Our legitimate interests in operating and protecting the website, subject to applicable legal requirements.
Understanding website performance
We intend to use Google Analytics to understand how visitors interact with our website and to improve our content and performance.
Google Analytics may collect information such as page views, interactions, browser and device information, approximate geographic information and online identifiers, depending on the configuration.
Where consent is required for analytics cookies or similar technologies, we will obtain valid consent before activating them.
Lawful basis: Consent where required for device storage or access, and an appropriate lawful basis under data protection law for the associated processing.
Marketing
We may send relevant business updates or information about our services where permitted by applicable law.
We will obtain consent where required and provide a suitable means of opting out.
You can ask us to stop sending marketing communications at any time.
Lawful basis: Consent or legitimate interests where appropriate, subject to applicable electronic marketing rules.
5. Google Analytics
We intend to use Google Analytics to measure website traffic and understand how visitors use our website.
Google may process information on our behalf and, depending on the configuration and applicable arrangements, may also process information for its own purposes.
The information collected depends on the analytics settings, consent choices and features enabled.
We will configure Google Analytics in a manner appropriate to our purposes and applicable legal requirements. Where consent is required, analytics technologies will not be activated before consent is obtained.
For further information about Google's data practices, please consult Google's official privacy information:
https://policies.google.com/privacy
You can change your website cookie preferences using the cookie settings facility, where available.
6. Framer and other service providers
We intend to build and host our website using Framer.
Framer and other technology providers may process information necessary to deliver website hosting, security, performance, form handling or related services.
We may also use service providers for email, appointment booking, website analytics and business administration.
Depending on the service, a provider may act as our data processor or as an independent controller for certain processing activities.
We will take reasonable steps to understand the relevant data-processing arrangements and put appropriate contractual and security measures in place.
The services actually used will determine which providers receive information and what information they process.
7. Who we share personal information with
We do not sell personal information to third parties.
We may share information where necessary with:
Website hosting and development providers.
Contact form and email service providers.
Appointment-booking providers.
Analytics providers.
Professional advisers, including accountants and legal advisers.
Contractors or delivery partners supporting our services.
Public authorities where disclosure is required or permitted by law.
We limit disclosures to what is reasonably necessary for the relevant purpose.
8. International transfers
Some service providers may store or process personal information outside the United Kingdom.
Where a transfer is subject to UK data protection law, we will use an appropriate lawful transfer mechanism and safeguards where required.
These may include applicable UK adequacy regulations, an International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another legally recognised mechanism.
Further information about applicable safeguards may be requested using the contact details in this policy.
9. How long we retain personal information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy and to meet applicable legal obligations.
Our intended retention approach is:
General enquiries: Normally up to 24 months after the last meaningful contact.
Appointment records: For as long as reasonably necessary to manage the meeting and related business correspondence.
Potential client records: For as long as reasonably necessary to manage the prospective business relationship.
Client and contractual records: For the engagement period and any subsequent period necessary to address legal, contractual or legitimate business requirements.
Accounting records: For the period required by applicable law.
Technical security logs: For a period proportionate to security and operational needs.
Marketing suppression records: For as long as necessary to respect your decision not to receive marketing.
These are intended retention periods and may be adjusted where circumstances or legal requirements justify doing so.
When information is no longer required, we will take reasonable steps to delete it or anonymise it securely.
10. Data security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or destruction.
Measures may include access restrictions, appropriate account security, reputable service providers and limiting access to people who need information for legitimate purposes.
No electronic system or transmission method is completely secure. We cannot guarantee absolute security.
11. Your rights
Subject to applicable law and the circumstances of the processing, you may have the right to:
Access personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information.
Request restriction of processing.
Object to certain processing, including processing based on legitimate interests.
Request data portability where the legal conditions apply.
Withdraw consent where processing relies on consent.
Exercise applicable rights relating to certain automated decisions.
These rights are subject to legal conditions and exceptions.
To exercise your rights, contact us using the details in Section 2. We may need to verify your identity before responding.
We aim to respond within the time limits required by applicable law.
12. Marketing preferences
You may opt out of marketing communications at any time by using the unsubscribe facility provided or contacting us directly.
We will respect valid opt-out requests in accordance with applicable law.
Opting out of marketing will not prevent us from sending necessary administrative communications concerning an existing contractual relationship where appropriate.
13. Cookies and similar technologies
Our website may use cookies and similar technologies for essential functionality, consent management, analytics and other purposes depending on the services installed.
Where consent is required, non-essential technologies will remain disabled until you provide valid consent.
For more information, please read our Cookie Policy.
14. Third-party websites
Our website may contain links to external websites and services.
We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before providing them with personal information.
15. Children's information
Our website is intended primarily for business users and is not designed to target children.
We do not knowingly seek to collect personal information directly from children through the website.
If you believe a child has provided personal information to us inappropriately, please contact us so that we can assess the situation and take appropriate action.
16. Complaints
If you have concerns about how we process your personal information, please contact us first so that we can investigate.
You may also complain to the UK Information Commissioner's Office (ICO):
You do not have to contact us before approaching the ICO.
17. Changes to this policy
We may update this Privacy Policy to reflect changes in our business, technology, processing activities or legal obligations.
The latest version will be published on this page with its updated revision date.
Where required by law, we will provide additional information or notify affected individuals about material changes.
18. Contact us
KEY METRIX LTD
Company number: 17137337
Trading as: Key Metrix
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Email: info@key-metrix.com